Marketing & Sales
Trasforming a Vision
In a world where every fragrance tells a story, success lies in precision, vision, and strategy. At BOLD, we redefine the art of fragrance creation with a Full-Service, Data-Driven approach, where every phase is strategically orchestrated to bring unique, market-oriented products to life.
into Olfactory Experience
What sets us apart? We combine our deep expertise in the world of perfumery with a revolutionary Marketing & Sales-oriented vision—a unique approach that blends data, creativity, analysis, and commercial strategy to ensure that your product doesn’t just exist but truly stands out.
Understanding the market is our starting point. We conduct in-depth benchmarking studies and market research, mapping competitors, trends, and untapped opportunities. This enables us to identify strategic spaces that enhance the product's relevance and uniqueness.
We don’t just position products; we create stories that resonate. Through consumer analysis and understanding their expectations, we define a clear and distinctive value proposition that meets market demand, anticipates future trends, and builds emotional connections with the audience.
Pricing is a balance between vision and science. We develop a balanced pricing strategy aligned with the brand's positioning, ensuring market appeal and economic sustainability for the entire commercial supply chain. Our algorithm is built on the connection between retail price and production costs.
We believe the perfumery market deserves more than just tradition:
Innovation, Precision, and a Data-Driven Approach.
Communication
From Story to Memory.
Branding
Web and Digital Marketing
Trade Shows
Creating a brand is not an exercise in style but an act of definition.
An authentic story that builds an emotional connection and leaves a mark on people’s hearts. Because your product shouldn’t just be told, it should be remembered.
A website is not just a showcase, it’s a meeting, an invitation, a promise. Digital communication should not stop at the surface;it should engage in a dialogue with the audience. Today, all of this is possible thanks to Data.
Web Site e E-commerce
Social Media Management
Digital Campaigns
In a crowded market, it’s not enough to stand out,you need to captivate.
We handle registrations, design magnetic booths, and create materials that amplify the "wow" effect over time. From creative concept to logistics, we take care of every detail. Every event becomes an opportunity to launch and promote your brand.
Every essence tells a unique story.
Yours.
CONTACT US
BOLD SHOWROOM – Bastioni di Porta Nuova 21, Spaces Porta Nuova, 20121 Milano
BOLD PRODUCTION – Via delle Valli 11, 24040 Suisio (BG)
BOLD OFFICE – Via Fratelli Ugoni 36 – Palazzo Skyline 18, 25126 Brescia (BS)
Marketing & Sales
Trasforming a Vision
into Olfactory Experience
In a world where every fragrance tells a story, success lies in precision, vision, and strategy. At BOLD, we redefine the art of fragrance creation with a Full-Service, Data-Driven approach, where every phase is strategically orchestrated to bring unique, market-oriented products to life.
What sets us apart? We combine our deep expertise in the world of perfumery with a revolutionary Marketing & Sales-oriented vision—a unique approach that blends data, creativity, analysis, and commercial strategy to ensure that your product doesn’t just exist but truly stands out.
Market Analysis
Positioning
Price Structure
Communication, Branding, Web and Digital Marketing, Trade Shows
Understanding the market is our starting point. We conduct in-depth benchmarking studies and market research, mapping competitors, trends, and untapped opportunities. This enables us to identify strategic spaces that enhance the product's relevance and uniqueness.
We don’t just position products; we create stories that resonate. Through consumer analysis and understanding their expectations, we define a clear and distinctive value proposition that meets market demand, anticipates future trends, and builds emotional connections with the audience.
Pricing is a balance between vision and science. We develop a balanced pricing strategy aligned with the brand's positioning, ensuring market appeal and economic sustainability for the entire commercial supply chain. Our algorithm is built on the connection between retail price and production costs.
We believe the perfumery market deserves more than just tradition:
Innovation, Precision, and a Data-Driven Approach.
Communication
From Story to Memory.
Creating a brand is not an exercise in style but an act of definition.
An authentic story that builds an emotional connection and leaves a mark on people’s hearts. Because your product shouldn’t just be told, it should be remembered.
A website is not just a showcase, it’s a meeting, an invitation, a promise. Digital communication should not stop at the surface;it should engage in a dialogue with the audience. Today, all of this is possible thanks to Data.
Web Site e E-commerce
Social Media Management
Digital Campaigns
In a crowded market, it’s not enough to stand out,you need to captivate.
We handle registrations, design magnetic booths, and create materials that amplify the "wow" effect over time. From creative concept to logistics, we take care of every detail. Every event becomes an opportunity to launch and promote your brand.
Every essence tells a unique story.
Yours.
CONTACT US
BOLD SHOWROOM – Bastioni di Porta Nuova 21, Spaces Porta Nuova, 20121 Milano
BOLD PRODUCTION – Via delle Valli 11, 24040 Suisio (BG)
BOLD OFFICE – Via Fratelli Ugoni 36 – Palazzo Skyline 18, 25126 Brescia (BS)