{"id":12305,"date":"2026-01-22T19:06:33","date_gmt":"2026-01-22T18:06:33","guid":{"rendered":"http:\/\/boldfactory.it\/?page_id=12305"},"modified":"2026-03-12T10:32:27","modified_gmt":"2026-03-12T09:32:27","slug":"articles","status":"publish","type":"page","link":"https:\/\/boldfactory.it\/en\/articoli\/","title":{"rendered":"Strategic Insights"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"12305\" class=\"elementor elementor-12305\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348b61f e-flex e-con-boxed e-con e-parent\" data-id=\"348b61f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ccad5 elementor-widget elementor-widget-heading\" data-id=\"d4ccad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategic Insights<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca0b76 elementor-widget elementor-widget-heading\" data-id=\"0ca0b76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Readings, analysis, cases and strategic thinking on contemporary perfumery.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80f69f9 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"80f69f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14742 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/la-supply-chain-e-parte-del-brand\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1208\" height=\"618\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/bold-factory-partner-produzione-profumi-conto-terzi-full-service-OEM-ODM-14.webp\" class=\"attachment-full size-full wp-image-14743\" alt=\"Bold Factory Partner Custom Perfume Production Full Service OEM ODM \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/bold-factory-partner-produzione-profumi-conto-terzi-full-service-OEM-ODM-14.webp 1208w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/bold-factory-partner-produzione-profumi-conto-terzi-full-service-OEM-ODM-14-300x153.webp 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/bold-factory-partner-produzione-profumi-conto-terzi-full-service-OEM-ODM-14-1024x524.webp 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/bold-factory-partner-produzione-profumi-conto-terzi-full-service-OEM-ODM-14-768x393.webp 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/bold-factory-partner-produzione-profumi-conto-terzi-full-service-OEM-ODM-14-18x9.webp 18w\" sizes=\"(max-width: 1208px) 100vw, 1208px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/la-supply-chain-e-parte-del-brand\/\" >\n\t\t\t\tThe supply chain is part of the brand\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 20, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why it's not an operational issue, but a positioning issue. When talking about product development in perfumery, the focus is almost always on the same elements: \u2013 fragrance \u2013 packaging \u2013<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/la-supply-chain-e-parte-del-brand\/\" aria-label=\"Read more about La supply chain \u00e8 parte del brand\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14731 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/i-trend-nelle-fragranze-non-vendono-da-soli\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1110\" height=\"732\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/fragrance-trend.webp\" class=\"attachment-full size-full wp-image-14732\" alt=\"Fragrance Trend \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/fragrance-trend.webp 1110w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/fragrance-trend-300x198.webp 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/fragrance-trend-1024x675.webp 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/fragrance-trend-768x506.webp 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/04\/fragrance-trend-18x12.webp 18w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/i-trend-nelle-fragranze-non-vendono-da-soli\/\" >\n\t\t\t\tFragrance trends don't sell themselves\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 14, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why the \u201cformula that works\u201d doesn't exist One of the most frequent requests we receive at the beginning of a project is very direct: \u201cWhat are the fragrances that sell the most?\u201d It is<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/i-trend-nelle-fragranze-non-vendono-da-soli\/\" aria-label=\"Read more about I trend nelle fragranze non vendono da soli\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14635 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/per-quali-clienti-e-mercati-producete-oggi\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/NDA-1.webp\" class=\"attachment-full size-full wp-image-14636\" alt=\"Nda \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/NDA-1.webp 1200w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/NDA-1-300x200.webp 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/NDA-1-1024x683.webp 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/NDA-1-768x512.webp 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/NDA-1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/per-quali-clienti-e-mercati-producete-oggi\/\" >\n\t\t\t\tFor which clients and markets do you produce today?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 17, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Geography, customer categories, and why many brands remain anonymous When it comes to perfume development and production, one of the most frequently asked questions is, \u201cWhat kind of customers do you have?\u201d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/per-quali-clienti-e-mercati-producete-oggi\/\" aria-label=\"Read more about Per quali clienti e mercati producete oggi?\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14396 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/le-pompe-spray-non-sono-tutte-uguali\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"658\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/spray.jpg\" class=\"attachment-full size-full wp-image-14397\" alt=\"Hand spraying perfume in a cloud of luminous particles against a dark background \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/spray.jpg 1000w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/spray-300x197.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/spray-768x505.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/03\/spray-18x12.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/le-pompe-spray-non-sono-tutte-uguali\/\" >\n\t\t\t\tSpray pumps are not all the same\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 3, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Often it is the pump that decides whether a fragrance looks premium--or not. There is a lot of talk in the perfumery world about fragrance and packaging. Much less about a component that<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/le-pompe-spray-non-sono-tutte-uguali\/\" aria-label=\"Read more about Le pompe spray non sono tutte uguali\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14142 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/il-made-in-italy-nella-profumeria-cosa-vale-davvero-e-cosa-e-solo-etichetta\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy.jpg\" class=\"attachment-full size-full wp-image-14143\" alt=\"Woman applies elegant perfume to wrist with refined manicure \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy.jpg 1600w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy-300x169.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy-1024x576.jpg 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy-768x432.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy-1536x864.jpg 1536w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/made_in_italy-18x10.jpg 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/il-made-in-italy-nella-profumeria-cosa-vale-davvero-e-cosa-e-solo-etichetta\/\" >\n\t\t\t\tMade in Italy in perfumery: what is really worth and what is just labeling\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>An honest reading of an asset that the international market continues to want to buy Made in Italy is one of the most powerful expressions of the global perfumery market. It is also<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/il-made-in-italy-nella-profumeria-cosa-vale-davvero-e-cosa-e-solo-etichetta\/\" aria-label=\"Read more about Il Made in Italy nella profumeria: cosa vale davvero e cosa \u00e8 solo etichetta\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14138 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/il-brief-che-le-case-essenziere-non-ricevono-mai\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/essenze.jpg\" class=\"attachment-full size-full wp-image-14139\" alt=\"Person examines perfume bottle in brand creation laboratory \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/essenze.jpg 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/essenze-300x200.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/essenze-768x512.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/essenze-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/il-brief-che-le-case-essenziere-non-ricevono-mai\/\" >\n\t\t\t\tThe brief that essentialist homes never receive\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Because the quality of a fragrance begins even before the first bottle When an essence house receives a fragrance development brief, what it reads says very little. It says: I want<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/il-brief-che-le-case-essenziere-non-ricevono-mai\/\" aria-label=\"Read more about Il brief che le case essenziere non ricevono mai\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14133 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/il-break-even-non-e-un-numero-nei-progetti-di-profumeria\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1588\" height=\"800\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph.jpg\" class=\"attachment-full size-full wp-image-14134\" alt=\"Profit chart with increasing revenue and fixed costs for business strategy consulting \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph.jpg 1588w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph-300x151.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph-1024x516.jpg 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph-768x387.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph-1536x774.jpg 1536w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/businessman_break_even_graph-18x9.jpg 18w\" sizes=\"(max-width: 1588px) 100vw, 1588px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/il-break-even-non-e-un-numero-nei-progetti-di-profumeria\/\" >\n\t\t\t\tBreak-even is not a number in perfumery projects\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 24, 2026\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>It is the point at which a project stops being an idea and becomes a system Many perfumery founders can answer this question, \u201cHow much does it cost me to produce a piece?\u201d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/il-break-even-non-e-un-numero-nei-progetti-di-profumeria\/\" aria-label=\"Read more about Il break-even non \u00e8 un numero nei progetti di profumeria\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14128 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/il-tempo-e-una-variabile-industriale-nella-produzione-di-profumi\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/filling.jpg\" class=\"attachment-full size-full wp-image-14129\" alt=\"Automatic Industrial Machine for Production and Packaging of Products in White Containers \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/filling.jpg 800w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/filling-300x300.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/filling-150x150.jpg 150w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/filling-768x768.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/filling-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/il-tempo-e-una-variabile-industriale-nella-produzione-di-profumi\/\" >\n\t\t\t\tTime is an industrial variable, in perfume production\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 24, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why in perfumery, haste destroys more value than a creative mistake In the perfumery industry, time is almost always treated as a business factor. \u201cWe have to get out before summer.\u201d<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/il-tempo-e-una-variabile-industriale-nella-produzione-di-profumi\/\" aria-label=\"Read more about Il tempo \u00e8 una variabile industriale, nella produzione di profumi\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13825 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/quanti-pezzi-servono-davvero-per-far-funzionare-un-progetto\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"323\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/04\/bold-factory-produzione-profumi-conto-terzi-full-service-2.png\" class=\"attachment-full size-full wp-image-11421\" alt=\"Full Service Perfume Manufacturer OEM\/ODM Made in Italy\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/04\/bold-factory-produzione-profumi-conto-terzi-full-service-2.png 632w, https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/04\/bold-factory-produzione-profumi-conto-terzi-full-service-2-300x153.png 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/04\/bold-factory-produzione-profumi-conto-terzi-full-service-2-18x9.png 18w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/quanti-pezzi-servono-davvero-per-far-funzionare-un-progetto\/\" >\n\t\t\t\tHow many pieces do you really need to make a project work?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 5, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why quantity is never just a matter of volume One of the most frequently asked questions in the perfumery world is also one of the most misleading: \u201cHow many pieces should I produce per<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/quanti-pezzi-servono-davvero-per-far-funzionare-un-progetto\/\" aria-label=\"Read more about How many pieces do you really need to make a project work?\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13809 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/i-conti-che-nessuno-fa-prima-di-lanciare-un-profumo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1331\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2.jpeg\" class=\"attachment-full size-full wp-image-13815\" alt=\"Three bottles of perfume with amber and green liquids on a neutral background \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2.jpeg 2560w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2-300x156.jpeg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2-1024x532.jpeg 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2-768x399.jpeg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2-1536x799.jpeg 1536w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2-2048x1065.jpeg 2048w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/balenciaga2-18x9.jpeg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/i-conti-che-nessuno-fa-prima-di-lanciare-un-profumo\/\" >\n\t\t\t\tThe math that no one does before launching a perfume\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 4, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>And which often determine failure more than the perfume itself When a new perfumery project takes shape, the focus is almost always on the same elements:the fragrance, the name, the<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/i-conti-che-nessuno-fa-prima-di-lanciare-un-profumo\/\" aria-label=\"Read more about The math no one does before launching a perfume\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13818 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/quali-sono-le-fasi-reali-di-un-progetto-di-profumeria\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"665\" height=\"665\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/components.webp\" class=\"attachment-full size-full wp-image-13819\" alt=\"Collection of perfume and cosmetic bottles with black stoppers on a table \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/components.webp 665w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/components-300x300.webp 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/components-150x150.webp 150w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/components-12x12.webp 12w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/quali-sono-le-fasi-reali-di-un-progetto-di-profumeria\/\" >\n\t\t\t\tWhat are the actual stages of a perfumery project\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 5, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What really happens, from brief to finished product When it comes to perfume development, the process is often told in a simplified way:idea \u2192 fragrance \u2192 packaging \u2192<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/quali-sono-le-fasi-reali-di-un-progetto-di-profumeria\/\" aria-label=\"Read more about What are the actual stages of a perfumery project\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13520 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/cosa-significa-davvero-full-service\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1668\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-scaled.png\" class=\"attachment-full size-full wp-image-13530\" alt=\"Product Development Process: Marketing, Development, Production, International Distribution \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-scaled.png 2560w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-300x195.png 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-1024x667.png 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-768x500.png 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-1536x1001.png 1536w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-2048x1335.png 2048w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/full-service-18x12.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/cosa-significa-davvero-full-service\/\" >\n\t\t\t\tFull Service is not a list of services\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 22, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why in modern perfumery true value is a decision-making system \u201cFull service\u201d is one of the most widely used, and most misunderstood, expressions in the perfumery world. It is often interpreted as<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/cosa-significa-davvero-full-service\/\" aria-label=\"Read more about Full Service is not a list of services\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13518 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/il-packaging-come-meccanismo-di-fiducia\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1778\" height=\"1334\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a.jpg\" class=\"attachment-full size-full wp-image-13525\" alt=\"Classic Blue perfume bottle with floral design and chrome sprayer on a dark background \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a.jpg 1778w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a-300x225.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a-1024x768.jpg 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a-768x576.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a-1536x1152.jpg 1536w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/csm_classic_Blue_web_47a09c610a-16x12.jpg 16w\" sizes=\"(max-width: 1778px) 100vw, 1778px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/il-packaging-come-meccanismo-di-fiducia\/\" >\n\t\t\t\tPackaging as a mechanism of trust\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 15, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why design decides a purchase before fragrance In the world of perfumery, packaging is still too often considered an aesthetic issue. A choice of style. A creative exercise.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/il-packaging-come-meccanismo-di-fiducia\/\" aria-label=\"Read more about Packaging as a mechanism of trust\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13519 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/quando-la-fragranza-diventa-un-sistema\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1415\" height=\"990\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/Brummell_March_website_AcquaDiParma_2.jpg\" class=\"attachment-full size-full wp-image-13750\" alt=\"Acqua di Parma car freshener in red leather on brown dashboard \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/Brummell_March_website_AcquaDiParma_2.jpg 1415w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/Brummell_March_website_AcquaDiParma_2-300x210.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/Brummell_March_website_AcquaDiParma_2-1024x716.jpg 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/Brummell_March_website_AcquaDiParma_2-768x537.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/Brummell_March_website_AcquaDiParma_2-18x12.jpg 18w\" sizes=\"(max-width: 1415px) 100vw, 1415px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/quando-la-fragranza-diventa-un-sistema\/\" >\n\t\t\t\tWhen Fragrance becomes an omnichannel tool\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 2, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Why the future of perfumery is not in products, but in experiences For a long time, perfumery has reasoned by products. A perfume for the person.A fragrance for the environment.A diffuser<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/quando-la-fragranza-diventa-un-sistema\/\" aria-label=\"Read more about When Fragrance becomes an omnichannel tool\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13535 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/brand-first-vs-factory-first\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1523\" height=\"782\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/06\/brand-first.webp\" class=\"attachment-full size-full wp-image-14639\" alt=\"Brand First \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/06\/brand-first.webp 1523w, https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/06\/brand-first-300x154.webp 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/06\/brand-first-1024x526.webp 1024w, https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/06\/brand-first-768x394.webp 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2025\/06\/brand-first-18x9.webp 18w\" sizes=\"(max-width: 1523px) 100vw, 1523px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/brand-first-vs-factory-first\/\" >\n\t\t\t\tBrand-First vs. Factory-First\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 2, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Two opposing models for building value in contemporary perfumery Every perfumery project stems from an initial decision, often implicit and rarely stated:What do we start from? From production or from the brand?<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/brand-first-vs-factory-first\/\" aria-label=\"Read more about Brand-First vs. Factory-First\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13539 post type-post status-publish format-standard has-post-thumbnail hentry category-articoli\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boldfactory.it\/en\/perche-il-sell-out-non-e-un-obiettivo\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"483\" src=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/bold-factory-produzione-profumi-conto-terzi-full-service-OEM-ODM-7.jpg\" class=\"attachment-full size-full wp-image-13543\" alt=\"Collection of illuminated crystal awards and recognitions on black pedestals \u2014 BOLD Factory\" srcset=\"https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/bold-factory-produzione-profumi-conto-terzi-full-service-OEM-ODM-7.jpg 903w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/bold-factory-produzione-profumi-conto-terzi-full-service-OEM-ODM-7-300x160.jpg 300w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/bold-factory-produzione-profumi-conto-terzi-full-service-OEM-ODM-7-768x411.jpg 768w, https:\/\/boldfactory.it\/wp-content\/uploads\/2026\/02\/bold-factory-produzione-profumi-conto-terzi-full-service-OEM-ODM-7-18x10.jpg 18w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boldfactory.it\/en\/perche-il-sell-out-non-e-un-obiettivo\/\" >\n\t\t\t\tWhy sell-out is not a goal but a metric\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 2, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The ultimate effect of a properly designed system In marketing parlance, sell-out is often treated as the ultimate result. The ultimate KPI. The measurable success. This view is understandable.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boldfactory.it\/en\/perche-il-sell-out-non-e-un-obiettivo\/\" aria-label=\"Read more about Why sell-out is not a goal but a metric\" tabindex=\"-1\" >\n\t\t\tRead more\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Strategic Reflections Readings, analysis, cases and strategic thinking on contemporary perfumery.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12305","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BOLD | Riflessioni 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