{"id":13761,"date":"2026-02-04T16:08:13","date_gmt":"2026-02-04T15:08:13","guid":{"rendered":"https:\/\/boldfactory.it\/?p=13761"},"modified":"2026-09-29T18:00:00","modified_gmt":"2026-09-29T16:00:00","slug":"working-with-a-founder-yuryi","status":"publish","type":"post","link":"https:\/\/boldfactory.it\/en\/working-with-a-founder-yuryi\/","title":{"rendered":"Working with a Founder: Yuryi"},"content":{"rendered":"<h2 data-start=\"374\" data-end=\"445\">When super luxury comes from a radical choice, not a budget<\/h2>\n<p data-start=\"447\" data-end=\"551\">Some projects are shaped by constraints. Others are shaped by a clear stance.<\/p>\n<p data-start=\"553\" data-end=\"692\">The work we did for a Polish perfumery chain, with its founder Yuryi, clearly belongs to the second kind.<\/p>\n<p data-start=\"694\" data-end=\"771\">From the very first conversation, the goal was stated with rare clarity:<\/p>\n<blockquote data-start=\"773\" data-end=\"854\">\n<p data-start=\"775\" data-end=\"854\"><em data-start=\"775\" data-end=\"854\">\u201cI don't care how much I spend.<br data-start=\"808\" data-end=\"811\" \/>I want to create a super luxury product.\u201d <\/em><\/p>\n<\/blockquote>\n<p data-start=\"856\" data-end=\"950\">No upfront negotiation. No psychological ceiling. No looking for shortcuts. Just one precise request: <strong data-start=\"980\" data-end=\"1000\">absolute quality<\/strong>, with no compromise.<\/p>\n<h2 data-start=\"1027\" data-end=\"1079\">When luxury needs no justification<\/h2>\n<p data-start=\"1081\" data-end=\"1225\">Many luxury projects start by looking for a balance between ambition and caution. This one started from a different choice: <strong data-start=\"1207\" data-end=\"1224\">radicalism<\/strong>.<\/p>\n<p data-start=\"1227\" data-end=\"1277\">Here, super luxury didn\u2019t need to be:<\/p>\n<ul data-start=\"1278\" data-end=\"1322\">\n<li data-start=\"1278\" data-end=\"1292\">\n<p data-start=\"1280\" data-end=\"1292\">demonstrated<\/p>\n<\/li>\n<li data-start=\"1293\" data-end=\"1305\">\n<p data-start=\"1295\" data-end=\"1305\">explained<\/p>\n<\/li>\n<li data-start=\"1306\" data-end=\"1322\">\n<p data-start=\"1308\" data-end=\"1322\">justified<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1324\" data-end=\"1347\">It had to be self-evident. And to be self-evident, every element of the project, fragrance, packaging, materials, proportions, had to speak the same language.<\/p>\n<h2 data-start=\"1487\" data-end=\"1538\">Fragrance as a foundation, not a variable<\/h2>\n<p data-start=\"1540\" data-end=\"1595\">The first area we worked on was the scent.<\/p>\n<p data-start=\"1597\" data-end=\"1774\">Yuryi had already received some creative proposals. Good ones, but they left room for a legitimate doubt:<br data-start=\"1714\" data-end=\"1717\" \/><em data-start=\"1717\" data-end=\"1774\">are they really up to what we want to build?<\/em><\/p>\n<p data-start=\"1776\" data-end=\"1876\">In a super luxury project, doubt is not acceptable. Because luxury does not tolerate ambiguity.<\/p>\n<p data-start=\"1878\" data-end=\"1940\">At that point, the decision was clear-cut: start again from scratch.<\/p>\n<p data-start=\"1942\" data-end=\"2144\">We chose to work directly on a new creation, developed with one of the world\u2019s most authoritative names for raw-material quality: <a href=\"https:\/\/www.givaudan.com\"><strong data-start=\"2102\" data-end=\"2143\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Givaudan<\/span><\/span><\/strong><\/a>.<\/p>\n<p data-start=\"2146\" data-end=\"2296\">Not for the name, but for what that name guarantees:<br data-start=\"2201\" data-end=\"2204\" \/>access to top-tier ingredients, creative rigor and real olfactory depth.<\/p>\n<p data-start=\"2298\" data-end=\"2422\">In this project, the fragrance wasn\u2019t \u201cone of the parts\u201d. It was <strong data-start=\"2373\" data-end=\"2421\">the foundation everything else was built on<\/strong>.<\/p>\n<h2 data-start=\"2429\" data-end=\"2479\">Packaging as an object, not a container<\/h2>\n<p data-start=\"2481\" data-end=\"2564\">Once the olfactory direction was defined, the project shifted to packaging.<\/p>\n<p data-start=\"2566\" data-end=\"2666\">Yuryi\u2019s wish was clear: to work with a <strong data-start=\"2617\" data-end=\"2633\">cube-shaped glass bottle<\/strong>, iconic, solid, recognizable.<\/p>\n<p data-start=\"2668\" data-end=\"2732\">The cube is not a simple shape. It is an unforgiving shape.<\/p>\n<p data-start=\"2734\" data-end=\"2819\">Every proportion is visible. Every flaw emerges. Every choice becomes final.<\/p>\n<p data-start=\"2821\" data-end=\"2908\">That is exactly why it belongs to the language of the most self-aware luxury.<\/p>\n<h2 data-start=\"2915\" data-end=\"2978\">Innovation in the details: the cap as a design gesture<\/h2>\n<p data-start=\"2980\" data-end=\"3057\">One of the most distinctive elements of the project was the development of the cap.<\/p>\n<p data-start=\"3059\" data-end=\"3113\">Not a decorative cap. Not an accessory. But a genuine <strong data-start=\"3126\" data-end=\"3147\">design gesture<\/strong>.<\/p>\n<p data-start=\"3150\" data-end=\"3296\">The cap was designed with one precise feature: an opening that lets the spray show through, making it an integral part of the design.<\/p>\n<p data-start=\"3298\" data-end=\"3353\">The spray is no longer hidden. It\u2019s no longer just a function. It becomes a <strong data-start=\"3363\" data-end=\"3379\">visual signature<\/strong>, an identity element, a tangible innovation.<\/p>\n<p data-start=\"3433\" data-end=\"3531\">In a super-luxury project, innovation doesn\u2019t need explaining. It has to be <strong data-start=\"3518\" data-end=\"3530\">discovered<\/strong>.<\/p>\n<h2 data-start=\"3538\" data-end=\"3590\">The secondary pack: material, touch, authority<\/h2>\n<p data-start=\"3592\" data-end=\"3644\">The work on packaging did not stop at the bottle.<\/p>\n<p data-start=\"3646\" data-end=\"3751\">The secondary pack was treated with the same radical attention, starting with the choice of paper.<\/p>\n<p data-start=\"3753\" data-end=\"3914\">For this project we selected papers from <a href=\"https:\/\/fedrigoni.com\"><strong data-start=\"3805\" data-end=\"3846\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Fedrigoni<\/span><\/span><\/strong><\/a>, one of Italy's most internationally renowned paper mills. Paper, in luxury, is not a medium. It is a language.<\/p>\n<p data-start=\"3976\" data-end=\"4088\">Weight, texture, feel in the hand: everything helps build an experience consistent with the positioning.<\/p>\n<p data-start=\"4090\" data-end=\"4210\">When customers pick up the box, they must understand at once that they are not buying an ordinary product.<\/p>\n<h2 data-start=\"4217\" data-end=\"4254\">Super luxury as absolute consistency<\/h2>\n<p data-start=\"4256\" data-end=\"4350\">In this project, no single element can be called \u201cless important\u201d.<\/p>\n<p data-start=\"4352\" data-end=\"4364\">Every choice:<\/p>\n<ul data-start=\"4365\" data-end=\"4419\">\n<li data-start=\"4365\" data-end=\"4378\">\n<p data-start=\"4367\" data-end=\"4378\">olfactory<\/p>\n<\/li>\n<li data-start=\"4379\" data-end=\"4391\">\n<p data-start=\"4381\" data-end=\"4391\">material<\/p>\n<\/li>\n<li data-start=\"4392\" data-end=\"4404\">\n<p data-start=\"4394\" data-end=\"4404\">aesthetic<\/p>\n<\/li>\n<li data-start=\"4405\" data-end=\"4419\">\n<p data-start=\"4407\" data-end=\"4419\">functional<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4421\" data-end=\"4468\">was made by always asking the same question: <em data-start=\"4470\" data-end=\"4534\">does this decision strengthen or weaken the idea of super luxury?<\/em><\/p>\n<p data-start=\"4536\" data-end=\"4604\">Whenever the answer wasn\u2019t unequivocal, the choice was reconsidered.<\/p>\n<p data-start=\"4606\" data-end=\"4691\">That is the real cost of luxury. Not the budget, but the <strong data-start=\"4665\" data-end=\"4690\">level of attention<\/strong>.<\/p>\n<h2 data-start=\"4698\" data-end=\"4733\">What Yuryi\u2019s project teaches us<\/h2>\n<p data-start=\"4735\" data-end=\"4861\">This project proves an often forgotten truth: super luxury isn\u2019t born from excess. It\u2019s born from <strong data-start=\"4846\" data-end=\"4860\">precision<\/strong>.<\/p>\n<p data-start=\"4863\" data-end=\"5000\">It isn\u2019t the result of piling up expensive elements. It\u2019s the result of a clear vision, taken all the way.<\/p>\n<p data-start=\"5002\" data-end=\"5109\">When a founder is willing to refuse compromise, the project naturally finds its level.<\/p>\n<h2 data-start=\"5116\" data-end=\"5130\">Conclusion<\/h2>\n<p data-start=\"5132\" data-end=\"5253\">The project we developed with Yuryi isn\u2019t interesting because it\u2019s \u201cvery expensive\u201d. It\u2019s interesting because it\u2019s <strong data-start=\"5236\" data-end=\"5252\">very clear<\/strong>.<\/p>\n<p data-start=\"5255\" data-end=\"5324\">Clear in intent.<br data-start=\"5275\" data-end=\"5278\" \/>Clear in direction.<br data-start=\"5301\" data-end=\"5304\" \/>Clear in choices.<\/p>\n<p data-start=\"5326\" data-end=\"5428\">And it\u2019s this clarity that sets a luxury product apart from one that is simply expensive.<\/p>\n<p data-start=\"5430\" data-end=\"5507\">In super luxury, the winner isn\u2019t whoever spends the most. It\u2019s whoever <strong data-start=\"5488\" data-end=\"5506\">chooses best<\/strong>.<\/p>\n<h3 data-start=\"5514\" data-end=\"5553\">Editorial note \u2013 Insight Journal<\/h3>\n<p data-start=\"5554\" data-end=\"5642\">This article isn\u2019t about materials or suppliers. It\u2019s about <strong data-start=\"5617\" data-end=\"5641\">design courage<\/strong>.<\/p>\n<p data-start=\"5644\" data-end=\"5804\" data-is-last-node=\"\" data-is-only-node=\"\">Because true luxury today isn\u2019t making something few can afford, but making something few would dare to imagine all the way through.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quando il super lusso nasce da una scelta radicale, non da un budget Ci sono progetti che nascono da vincoli. E poi ci sono progetti che nascono da una presa di posizione. Il lavoro sviluppato per una catena di profumerie polacca, insieme al suo founder Yuryi, appartiene senza ambiguit\u00e0 alla seconda categoria. Fin dal primo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bpn_nominabile":"","_bpn_cliente":"","_bpn_tipo":"","_bpn_mercati":"","_bpn_sku":"","_bpn_volumi":"","_bpn_formati":"","_bpn_fornitori":"","_bpn_tempi":"","_bpn_servizi":"","_bpn_modello":"","_bpn_risultato":"","_bpn_evidenza":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-13761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progetti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Working with a Founder: Yuryi | BOLD<\/title>\n<meta name=\"description\" content=\"Un racconto editoriale sul valore del decision-making radicale quando un founder rifiuta il compromesso nel super lusso.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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