{"id":13761,"date":"2026-02-04T16:08:13","date_gmt":"2026-02-04T15:08:13","guid":{"rendered":"https:\/\/boldfactory.it\/?p=13761"},"modified":"2026-03-12T10:36:24","modified_gmt":"2026-03-12T09:36:24","slug":"working-with-a-founder-yuryi","status":"publish","type":"post","link":"https:\/\/boldfactory.it\/en\/working-with-a-founder-yuryi\/","title":{"rendered":"Working with a Founder: Yuryi"},"content":{"rendered":"<h2 data-start=\"374\" data-end=\"445\">When super luxury comes from a radical choice, not a budget<\/h2>\n<p data-start=\"447\" data-end=\"551\">There are projects that are born out of constraints. And then there are projects that arise from taking a stand.<\/p>\n<p data-start=\"553\" data-end=\"692\">The work developed for a Polish perfumery chain, together with its founder Yuryi, unambiguously belongs to the second category.<\/p>\n<p data-start=\"694\" data-end=\"771\">From the first confrontation, the goal was expressed with rare clarity:<\/p>\n<blockquote data-start=\"773\" data-end=\"854\">\n<p data-start=\"775\" data-end=\"854\"><em data-start=\"775\" data-end=\"854\">\u201cI don't care how much I spend.<br data-start=\"808\" data-end=\"811\" \/>I want to create a super luxury product.\u201d\u00a0<\/em><\/p>\n<\/blockquote>\n<p data-start=\"856\" data-end=\"950\">No prior negotiation. No psychological ceiling. No search for shortcuts. Just a specific request: <strong data-start=\"980\" data-end=\"1000\">absolute quality<\/strong>, without compromise.<\/p>\n<h2 data-start=\"1027\" data-end=\"1079\">When luxury needs no justification<\/h2>\n<p data-start=\"1081\" data-end=\"1225\">Many luxury projects are born seeking a balance between ambition and prudence. This project was born from a different choice: <strong data-start=\"1207\" data-end=\"1224\">radicality<\/strong>.<\/p>\n<p data-start=\"1227\" data-end=\"1277\">Super luxury, in this case, was not to be:<\/p>\n<ul data-start=\"1278\" data-end=\"1322\">\n<li data-start=\"1278\" data-end=\"1292\">\n<p data-start=\"1280\" data-end=\"1292\">demonstrated<\/p>\n<\/li>\n<li data-start=\"1293\" data-end=\"1305\">\n<p data-start=\"1295\" data-end=\"1305\">explained<\/p>\n<\/li>\n<li data-start=\"1306\" data-end=\"1322\">\n<p data-start=\"1308\" data-end=\"1322\">warranted<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1324\" data-end=\"1347\">It had to be obvious. And to be obvious, every element of the design, fragrance, packaging, materials, proportions, had to speak the same language.<\/p>\n<h2 data-start=\"1487\" data-end=\"1538\">Fragrance as a foundation, not a variable<\/h2>\n<p data-start=\"1540\" data-end=\"1595\">The first ground for comparison was olfactory.<\/p>\n<p data-start=\"1597\" data-end=\"1774\">Yuryi had already received some creative proposals. Good proposals, but they left room for legitimate doubt:<br data-start=\"1714\" data-end=\"1717\" \/><em data-start=\"1717\" data-end=\"1774\">Are they really up to what we want to build?<\/em><\/p>\n<p data-start=\"1776\" data-end=\"1876\">In a super luxury project, doubt is not acceptable. Because luxury does not tolerate ambiguity.<\/p>\n<p data-start=\"1878\" data-end=\"1940\">At that point, the decision was stark: start from scratch.<\/p>\n<p data-start=\"1942\" data-end=\"2144\">We chose to work directly on new creativity, developed together with one of the world's most influential companies in terms of raw material quality: <a href=\"https:\/\/www.givaudan.com\"><strong data-start=\"2102\" data-end=\"2143\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Givaudan<\/span><\/span><\/strong><\/a>.<\/p>\n<p data-start=\"2146\" data-end=\"2296\">Not because of the name. But for what that name guarantees:<br data-start=\"2201\" data-end=\"2204\" \/>access to top-notch ingredients, creative rigor, real olfactory depth.<\/p>\n<p data-start=\"2298\" data-end=\"2422\">Fragrance, in this project, was not \u201cone of the parts.\u201d It has been <strong data-start=\"2373\" data-end=\"2421\">the basis on which everything else was built.<\/strong>.<\/p>\n<h2 data-start=\"2429\" data-end=\"2479\">Packaging as an object, not a container<\/h2>\n<p data-start=\"2481\" data-end=\"2564\">Once the olfactory direction was defined, the project shifted to packaging.<\/p>\n<p data-start=\"2566\" data-end=\"2666\">Yuryi's desire was clear: to work on a <strong data-start=\"2617\" data-end=\"2633\">cubic glass<\/strong>, iconic, solid, recognizable.<\/p>\n<p data-start=\"2668\" data-end=\"2732\">The cube is not a simple shape. It is an unforgiving shape.<\/p>\n<p data-start=\"2734\" data-end=\"2819\">Every proportion is visible. Every flaw emerges. Every choice becomes final.<\/p>\n<p data-start=\"2821\" data-end=\"2908\">For this very reason, it is a form that belongs to the language of the most conscious luxury.<\/p>\n<h2 data-start=\"2915\" data-end=\"2978\">Innovation in detail: the cap as a design gesture<\/h2>\n<p data-start=\"2980\" data-end=\"3057\">One of the most distinctive elements of the project was the development of the cap.<\/p>\n<p data-start=\"3059\" data-end=\"3113\">Not a decorative cap. Not an accessory item. But a real <strong data-start=\"3126\" data-end=\"3147\">design gesture<\/strong>.<\/p>\n<p data-start=\"3150\" data-end=\"3296\">The cap was designed with a specific feature: a hole that allows the spray to surface, becoming an integral part of the design.<\/p>\n<p data-start=\"3298\" data-end=\"3353\">The spray is no longer hidden. It is no longer just function. It becomes <strong data-start=\"3363\" data-end=\"3379\">visual sign<\/strong>, identity element, perceivable innovation.<\/p>\n<p data-start=\"3433\" data-end=\"3531\">In a super luxury project, innovation does not have to be explained. It must be <strong data-start=\"3518\" data-end=\"3530\">discovery<\/strong>.<\/p>\n<h2 data-start=\"3538\" data-end=\"3590\">The secondary pack: matter, touch, authority<\/h2>\n<p data-start=\"3592\" data-end=\"3644\">The work on packaging did not stop at the bottle.<\/p>\n<p data-start=\"3646\" data-end=\"3751\">The secondary pack was treated with the same radical attention, starting with the choice of paper.<\/p>\n<p data-start=\"3753\" data-end=\"3914\">Papers from the following were selected for this project <a href=\"https:\/\/fedrigoni.com\"><strong data-start=\"3805\" data-end=\"3846\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Fedrigoni<\/span><\/span><\/strong><\/a>, one of Italy's most internationally renowned paper mills. Paper, in luxury, is not a medium. It is a language.<\/p>\n<p data-start=\"3976\" data-end=\"4088\">Weight, texture, response to touch-all contribute to building an experience consistent with positioning.<\/p>\n<p data-start=\"4090\" data-end=\"4210\">When the customer picks up the box, they should immediately understand that they are not buying an ordinary product.<\/p>\n<h2 data-start=\"4217\" data-end=\"4254\">Super luxury as absolute consistency<\/h2>\n<p data-start=\"4256\" data-end=\"4350\">There is not a single element in this project that can be called \u201cless important.\u201d.<\/p>\n<p data-start=\"4352\" data-end=\"4364\">Any choice:<\/p>\n<ul data-start=\"4365\" data-end=\"4419\">\n<li data-start=\"4365\" data-end=\"4378\">\n<p data-start=\"4367\" data-end=\"4378\">olfactory<\/p>\n<\/li>\n<li data-start=\"4379\" data-end=\"4391\">\n<p data-start=\"4381\" data-end=\"4391\">material<\/p>\n<\/li>\n<li data-start=\"4392\" data-end=\"4404\">\n<p data-start=\"4394\" data-end=\"4404\">aesthetics<\/p>\n<\/li>\n<li data-start=\"4405\" data-end=\"4419\">\n<p data-start=\"4407\" data-end=\"4419\">functional<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4421\" data-end=\"4468\">Was made by asking the same question over and over again: <em data-start=\"4470\" data-end=\"4534\">does this decision strengthen or weaken the idea of super luxury?<\/em><\/p>\n<p data-start=\"4536\" data-end=\"4604\">When the answer was not unequivocal, the choice was revised.<\/p>\n<p data-start=\"4606\" data-end=\"4691\">This is the true cost of luxury. Not the budget. But the <strong data-start=\"4665\" data-end=\"4690\">level of attention<\/strong>.<\/p>\n<h2 data-start=\"4698\" data-end=\"4733\">What Yuryi's project teaches<\/h2>\n<p data-start=\"4735\" data-end=\"4861\">This project demonstrates an often forgotten truth: super luxury is not born from excess. It is born from the <strong data-start=\"4846\" data-end=\"4860\">accuracy<\/strong>.<\/p>\n<p data-start=\"4863\" data-end=\"5000\">It is not the result of an accumulation of costly elements. It is the result of a clear vision, carried to its extreme consequences.<\/p>\n<p data-start=\"5002\" data-end=\"5109\">When the founder is willing not to compromise, the project naturally finds its level.<\/p>\n<h2 data-start=\"5116\" data-end=\"5130\">Conclusion<\/h2>\n<p data-start=\"5132\" data-end=\"5253\">The project developed with Yuryi is not interesting because it is \u201cvery expensive.\u201d It is interesting because it is <strong data-start=\"5236\" data-end=\"5252\">very clear<\/strong>.<\/p>\n<p data-start=\"5255\" data-end=\"5324\">Clear in intent.<br data-start=\"5275\" data-end=\"5278\" \/>Clear in direction.<br data-start=\"5301\" data-end=\"5304\" \/>Clear in choices.<\/p>\n<p data-start=\"5326\" data-end=\"5428\">And it is this clarity that distinguishes a luxury product from one that simply costs a lot of money.<\/p>\n<p data-start=\"5430\" data-end=\"5507\">In super luxury, the person who spends the most does not win. It wins whoever <strong data-start=\"5488\" data-end=\"5506\">chooses best<\/strong>.<\/p>\n<h3 data-start=\"5514\" data-end=\"5553\">Editorial Note - Insight Journal<\/h3>\n<p data-start=\"5554\" data-end=\"5642\">This article is not about materials or suppliers. It talks about <strong data-start=\"5617\" data-end=\"5641\">design courage<\/strong>.<\/p>\n<p data-start=\"5644\" data-end=\"5804\" data-is-last-node=\"\" data-is-only-node=\"\">Because the real luxury today is not doing something that few can afford, but doing something that few would dare to imagine all the way through.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quando il super lusso nasce da una scelta radicale, non da un budget Ci sono progetti che nascono da vincoli. E poi ci sono progetti che nascono da una presa di posizione. Il lavoro sviluppato per una catena di profumerie polacca, insieme al suo founder Yuryi, appartiene senza ambiguit\u00e0 alla seconda categoria. Fin dal primo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progetti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BOLD: | Working with a Founder: Yuryi<\/title>\n<meta name=\"description\" content=\"Un racconto editoriale sul valore del decision-making radicale quando un founder rifiuta il compromesso nel super lusso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldfactory.it\/en\/working-with-a-founder-yuryi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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