One of the most frequently asked questions in the perfumery world is also one of the most misleading: The answer many expect is a number. The real answer is: depends on the system you're building<\/strong>.<\/p>\n In the industry, the issue of quantity is often approached superficially, as if \u201cstarting small\u201d is enough to reduce risk. In reality, in many cases, starting too small increases<\/strong> the risk.<\/p>\n Producing few pieces is often perceived as a prudent choice. Less initial investment, less exposure, more flexibility.<\/p>\n But in practice:<\/p>\n unit costs go up<\/p>\n<\/li>\n margins compress<\/p>\n<\/li>\n suppliers become less available<\/p>\n<\/li>\n the quality of the project suffers<\/p>\n<\/li>\n<\/ul>\n A micro-lot is no longer safe. It is simply less tolerant of error<\/strong>.<\/p>\n In a perfumery project, quantity is not just for \u201cmaking volume.\u201d It serves to:<\/p>\n absorb fixed costs<\/p>\n<\/li>\n stabilize production<\/p>\n<\/li>\n make the project replicable<\/p>\n<\/li>\n improve the overall quality<\/p>\n<\/li>\n<\/ul>\n Below a certain threshold, the project has no room to breathe. Every mistake weighs too much.<\/p>\n The correct amount depends on precise variables:<\/p>\n sales channel<\/p>\n<\/li>\n retail price<\/p>\n<\/li>\n cost structure<\/p>\n<\/li>\n positioning<\/p>\n<\/li>\n medium-term objectives<\/p>\n<\/li>\n<\/ul>\n A project sold online does not have the same logic as one sold in retail. A high price tolerates different volumes than an affordable price.<\/p>\n Asking \u201chow many pieces are needed\u201d without defining the context is like asking \u201chow big a house should be\u201d without knowing who will live in it.<\/p>\n The first batch communicates many things, even if we do not realize it:<\/p>\n Communicates how much the brand believes in the project<\/p>\n<\/li>\n communicates solidity to partners<\/p>\n<\/li>\n communicates reliability to suppliers<\/p>\n<\/li>\n<\/ul>\n A first batch that is too small often signals uncertainty. And uncertainty, in the market, is reflected.<\/p>\n Many projects are built with only the first lot in mind. Very few give serious thought to reordering.<\/p>\n Yet:<\/p>\n the second batch is the one that decides whether the project is replicable<\/p>\n<\/li>\n the former can work for enthusiasm<\/p>\n<\/li>\n the second only works if the system holds<\/p>\n<\/li>\n<\/ul>\n If the project does not improve upon reordering, in terms of cost, time, and smoothness, it means that the initial quantity was wrong.<\/p>\n There are cases where starting with small amounts is correct:<\/p>\n experimental projects<\/p>\n<\/li>\n royal limited editions<\/p>\n<\/li>\n very targeted market testing<\/p>\n<\/li>\n<\/ul>\n But even in these cases, the limits must be knowledgeable<\/strong>, not suffered.<\/p>\n Starting small works only when:<\/p>\n the pattern is clear<\/p>\n<\/li>\n costs are under control<\/p>\n<\/li>\n the next step has already been thought out<\/p>\n<\/li>\n<\/ul>\n The question is not: \u201cHow many pieces can I afford?\u201d<\/em><\/p>\n The question is: \u201cHow many pieces do I need for this project to really work?\u201d<\/em><\/p>\n It is a subtle but decisive difference.<\/p>\n Quantity is not a neutral variable. It is a strategic, industrial and economic choice.<\/p>\n The projects that work are not the ones that produce the most. They are the ones that produce quite<\/strong> To be sustainable.<\/p>\n Understanding this threshold before setting out often makes the difference between a project that grows and one that remains stuck in the first batch.<\/p>\n This article does not invite more production. It invites production criterion<\/strong>.<\/p>\n Because in contemporary perfumery, the right quantity is not the one that reassures at first, but the one that allows the project to last.<\/p>","protected":false},"excerpt":{"rendered":" Perch\u00e9 la quantit\u00e0 non \u00e8 mai solo una questione di volume Una delle domande pi\u00f9 frequenti nel mondo della profumeria \u00e8 anche una delle pi\u00f9 fuorvianti:\u201cQuanti pezzi devo produrre per partire?\u201d La risposta che molti si aspettano \u00e8 un numero. La risposta reale \u00e8: dipende dal sistema che stai costruendo. Nel settore, il tema delle […]<\/p>\n","protected":false},"author":1,"featured_media":11421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-13825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli"],"yoast_head":"\n
\u201cHow many pieces do I need to produce to start?\u201d<\/em><\/p>\nThe myth of micro-lots<\/h2>\n
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Quantity as an industrial lever<\/h2>\n
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There is no absolute right amount<\/h2>\n
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The first batch is not evidence, it is a message<\/h2>\n
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The hidden problem of reordering<\/h2>\n
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When a few pieces make sense<\/h2>\n
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The right question to ask<\/h2>\n
Conclusion<\/h2>\n
Note Insight Strategy<\/h3>\n