When it comes to fragrance development and production, one of the most frequently asked questions is: \u201cWhat kind of customers do you have?\u201d<\/b><\/b><\/p>\n
The most honest answer is: many more than you'd imagine.<\/p>\n
And most importantly, from many more markets than we think.<\/p>\n
In the case of BOLD, approximately <\/span>90% of projects% don't originate in Italy<\/b>.<\/span><\/p>\n Not because the Italian market isn't interesting. But because our model, Full Service Brand-First Made in Italy,<\/b><\/span> is highly sought after by international brands and entrepreneurs.<\/p>\n In recent years, the landscape of perfumery projects has changed radically.<\/p>\n Today, projects come from all major international markets. Primarily from:<\/p>\n Europe<\/b><\/b><\/p>\n<\/li>\n GCC (Middle East)<\/b><\/b><\/p>\n<\/li>\n United States<\/b><\/b><\/p>\n<\/li>\n Latin America (LATAM)<\/b><\/b><\/p>\n<\/li>\n Asia<\/b><\/b><\/p>\n<\/li>\n Oceania<\/b><\/p>\n<\/li>\n<\/ul>\n This does not mean simply shipping products to different countries. It means working with:<\/p>\n different distribution models<\/p>\n<\/li>\n different olfactory sensitivities<\/p>\n<\/li>\n different price levels<\/p>\n<\/li>\n very different brand structures.<\/p>\n<\/li>\n<\/ul>\n Each market has specific expectations about:<\/p>\n packaging<\/p>\n<\/li>\n fragrance intensity<\/p>\n<\/li>\n storytelling<\/p>\n<\/li>\n value perception.<\/p>\n<\/li>\n<\/ul>\n And it is precisely here that the Made in Italy<\/b><\/span> continues to represent an extraordinary lever.<\/p>\n For many international brands, manufacturing in Italy is not just an industrial choice. It is a <\/span>placement decision<\/b>.<\/span><\/p>\n Made in Italy in cosmetics and perfumery represents:<\/p>\n Technical competence<\/p>\n<\/li>\n Raw material quality<\/p>\n<\/li>\n manufacturing tradition<\/p>\n<\/li>\n Supply chain reliability<\/p>\n<\/li>\n<\/ul>\n But above all it represents <\/span>credibility in the global market<\/b>. <\/span>For many international brands, being able to declare that a product is developed and produced in Italy means immediately entering a higher perception tier.<\/p>\n It's not just a matter of real quality. It's also a matter of Perceived quality<\/b><\/span><\/p>\n Another often misunderstood aspect concerns the type of clients. Many imagine there is only one type of project. In reality, perfumery projects today come from very different categories.<\/p>\n Among the most frequent:<\/p>\n Niche perfumery brand<\/b><\/b><\/p>\n Independent founders who want to build a distinctive olfactory signature and very precise positioning.<\/p>\n Brand Prestige<\/b><\/b><\/p>\n Brands with selective distribution and strong focus on design, storytelling, and fragrance quality.<\/p>\n Brand Masstige<\/b><\/b><\/p>\n Projects that seek to bring high quality at an affordable price, with a strong focus on value for money.<\/p>\n Brand Mass market<\/b><\/b><\/p>\n Lines designed for large volumes, where the main challenge is the balance between industrial cost, product perception and turnaround speed.<\/p>\n Each category requires a different approach. There is no one-size-fits-all model.<\/p>\n One of the questions we get asked most often is: \u201cWhy don't you publish the names of the brands you work with?\u201d<\/b><\/b><\/p>\n The answer is simple: in most cases we are bound by Non-disclosure agreements (NDAs)<\/b><\/span>. In the perfume industry, this is very common.<\/p>\n The reasons are several:<\/p>\n launch strategy protection<\/p>\n<\/li>\n Privacy regarding formulas<\/p>\n<\/li>\n Protection of production chains<\/p>\n<\/li>\n brand positioning protection<\/p>\n<\/li>\n<\/ul>\n For this reason, many projects remain publicly anonymous<\/b><\/span>, even when they have a significant market presence.<\/p>\n This is not a limitation. It is part of the very nature of development work. Those who operate as industrial and strategic partner<\/b><\/span> often works behind the scenes.<\/p>\n If we look at all projects, regardless of geographical origin or market category, a common element emerges. Brands aren't just looking for a manufacturer. They're looking for someone to help them build A coherent project<\/b><\/span>.<\/p>\n Because today a perfume is not simply:<\/p>\n a formula<\/p>\n<\/li>\n a vial<\/p>\n<\/li>\n packaging<\/p>\n<\/li>\n<\/ul>\n It is a system composed of:<\/p>\n positioning<\/p>\n<\/li>\n price<\/p>\n<\/li>\n experience<\/p>\n<\/li>\n supply chain<\/p>\n<\/li>\n - Distribution<\/p>\n<\/li>\n<\/ul>\n And it is precisely here that the model Full Service Brand-First<\/b><\/span> becomes central.<\/p>\n Contemporary perfumery is increasingly global. Projects are conceived on one continent, developed on another, and sold in many different markets.<\/p>\n In this scenario, the value is not only in production. It is in the capacity of <\/span>transform an idea into a cohesive industrial and commercial system<\/b>. <\/span>And this is precisely why many international brands continue to look for partners in Italy.<\/p>\n Not just to produce a perfume. But to build a project that can truly succeed in the market.<\/p>","protected":false},"excerpt":{"rendered":" Geografia, categorie di clienti e perch\u00e9 molti brand restano anonimi Quando si parla di sviluppo e produzione di profumi, una delle domande pi\u00f9 frequenti \u00e8: \u201cChe tipo di clienti avete?\u201d La risposta pi\u00f9 onesta \u00e8: molti pi\u00f9 diversi di quanto si immagini. E soprattutto provenienti da molti pi\u00f9 mercati di quanto si pensi. Nel caso […]<\/p>\n","protected":false},"author":1,"featured_media":14636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli"],"yoast_head":"\nA truly global market<\/b><\/h2>\n
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The value of Made in Italy in contemporary perfumery<\/b><\/h2>\n
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The categories of clients we work with<\/b><\/h2>\n
Why do many brands remain anonymous<\/b><\/h2>\n
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The true common denominator<\/b><\/h2>\n
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Conclusion<\/b><\/h2>\n