{"id":14818,"date":"2026-05-21T15:29:01","date_gmt":"2026-05-21T13:29:01","guid":{"rendered":"https:\/\/boldfactory.it\/?p=14818"},"modified":"2026-05-21T15:34:46","modified_gmt":"2026-05-21T13:34:46","slug":"14818-2","status":"publish","type":"post","link":"https:\/\/boldfactory.it\/es\/14818-2\/","title":{"rendered":"Formar para se formar"},"content":{"rendered":"

Jornada de formaci\u00f3n impartida en el Instituto de Perfumer\u00eda Italiano<\/b><\/span><\/h2>\n

Tuvimos el placer de impartir un d\u00eda de formaci\u00f3n en el Italian Perfumery Institute, junto a Paolo Roselli y Federico Huscher, dedicado a uno de los temas que consideramos m\u00e1s centrales en la perfumer\u00eda contempor\u00e1nea:<\/p>\n

la diferencia entre producto y proyecto.<\/p>\n

Partendo dal modello di produzione chiavi in mano tra Private Label e Full Service Made in Italy, il confronto con gli studenti si \u00e8 sviluppato attorno a una riflessione molto concreta: oggi, realizzare un buon prodotto non \u00e8 pi\u00f9 sufficiente.<\/p>\n

El cambio de la perfumer\u00eda contempor\u00e1nea<\/b><\/span><\/h2>\n

En los \u00faltimos a\u00f1os, el mercado de la perfumer\u00eda ha cambiado profundamente.<\/p>\n

La calidad promedio de los productos ha mejorado.
\nEl acceso a los proveedores se ha democratizado.
\nLas posibilidades creativas se han ampliado.<\/p>\n

Esto significa que el valor ya no reside \u00fanicamente en la capacidad de \u201chacer un perfume\u201d.<\/p>\n

El verdadero tema es construir un proyecto capaz de funcionar en el mercado.<\/p>\n

Producto vs proyecto<\/b><\/span><\/h2>\n

Durante la lecci\u00f3n profundizamos en una distinci\u00f3n fundamental.<\/p>\n

Un producto es un objeto. Un proyecto es un sistema.<\/p>\n

Un sistema que debe mantener unido:
\n- posicionamiento
\nPrecios
\n\u2013 desarrollo industrial
\n\u2013 empaque
\ncadena de suministro
\ndistribuci\u00f3n
\nsostenibilidad operativa<\/p>\n

Muchos proyectos fracasan no porque el producto sea d\u00e9bil, sino porque carece de coherencia entre estos elementos. Y es precisamente esta coherencia la que hoy determina la solidez real de una marca.<\/p>\n

El papel del modelo de servicio completo<\/b><\/span><\/h2>\n

Uno de los temas centrales abordados durante la jornada fue el papel del modelo de Servicio Completo dentro de la perfumer\u00eda contempor\u00e1nea. Durante mucho tiempo, el mercado ha trabajado a trav\u00e9s de estructuras fragmentadas:
\n\u2013 dise\u00f1ador separado
\n\u2013 productores separados
\n\u2013 proveedores separados
\n\u2013 consultores separados<\/p>\n

Este modelo funciona mientras la complejidad sea limitada.<\/p>\n

Pero cu\u00e1ndo
\n\u2013 aumentan los vol\u00famenes
\naumentan los mercados
\naumentan las referencias
\n- aumentan las expectativas operativas<\/p>\n

La fragmentaci\u00f3n genera inevitablemente fricci\u00f3n.<\/p>\n

El modelo Full Service nace precisamente para reducir esta complejidad a trav\u00e9s de una gesti\u00f3n integrada de las fases. No como una simple simplificaci\u00f3n operativa. Sino como una herramienta estrat\u00e9gica de alineaci\u00f3n.<\/p>\n

Hecho en Italia como infraestructura<\/b><\/span><\/h2>\n

Otro punto que se profundiza es el significado real del \"Made in Italy\". Muy a menudo se interpreta exclusivamente como un valor est\u00e9tico o creativo. En realidad, el \"Made in Italy\" representa sobre todo una infraestructura industrial \u00fanica:
\n\u2013 cadena de producci\u00f3n
\nconocimientos t\u00e9cnicos
\nflexibilidad
\n\u2013 cultura manufacturera
\nvelocidad de desarrollo<\/p>\n

Es esta integraci\u00f3n la que hace de Italia a\u00fan hoy uno de los principales centros mundiales de la cosm\u00e9tica y la perfumer\u00eda.<\/p>\n

Crear\u00e9 una nueva generaci\u00f3n m\u00e1s consciente.<\/b><\/span><\/h2>\n

Uno de los aspectos m\u00e1s interesantes del d\u00eda fue el nivel de atenci\u00f3n de los estudiantes hacia las din\u00e1micas estructurales del sector. No solo creatividad o desarrollo olfativo.<\/p>\n

Pero tambi\u00e9n
\n\u2013 sostenibilidad econ\u00f3mica
\n\u2013 operaciones
\ndistribuci\u00f3n
\nescalabilidad
\n\u2013 gesti\u00f3n industrial<\/p>\n

Se\u00f1al de una nueva generaci\u00f3n que est\u00e1 empezando a leer la perfumer\u00eda no solo como una expresi\u00f3n creativa, sino como un sistema complejo.<\/p>\n

Y es probablemente aqu\u00ed donde se jugar\u00e1 la evoluci\u00f3n del sector en los pr\u00f3ximos a\u00f1os.<\/p>\n

Conclusi\u00f3n<\/b><\/span><\/h2>\n

La perfumer\u00eda contempor\u00e1nea requiere una visi\u00f3n cada vez m\u00e1s integrada. Porque el mercado no valora solo el producto final.<\/p>\n

Eval\u00faa:
\n\u2013 la coherencia del proyecto
\nla capacidad de ejecuci\u00f3n
\nla continuidad
\nLa solidez del sistema que lo sostiene<\/p>\n

Y es precisamente en la diferencia entre producto y proyecto donde hoy se crea gran parte del valor real de una marca.<\/p>","protected":false},"excerpt":{"rendered":"

Giornata di formazione tenuta all\u2019Italian Perfumery Institute Abbiamo avuto il piacere di tenere una giornata di formazione presso l\u2019Italian Perfumery Institute, insieme a Paolo Roselli e Federico Huscher, dedicata a uno dei temi che riteniamo pi\u00f9 centrali nella profumeria contemporanea: la differenza tra prodotto e progetto. Partendo dal modello di produzione chiavi in mano tra […]<\/p>\n","protected":false},"author":1,"featured_media":14819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli"],"yoast_head":"\nBOLD: Articoli | Formare per formarsi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldfactory.it\/es\/14818-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOLD: Articoli | Formare per formarsi\" \/>\n<meta property=\"og:description\" content=\"Giornata di formazione tenuta all\u2019Italian Perfumery Institute Abbiamo avuto il piacere di tenere una giornata di formazione presso l\u2019Italian Perfumery Institute, insieme a Paolo Roselli e Federico Huscher, dedicata a uno dei temi che riteniamo pi\u00f9 centrali nella profumeria contemporanea: la differenza tra prodotto e progetto. 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