{"id":13761,"date":"2026-02-04T16:08:13","date_gmt":"2026-02-04T15:08:13","guid":{"rendered":"https:\/\/boldfactory.it\/?p=13761"},"modified":"2026-03-12T10:36:24","modified_gmt":"2026-03-12T09:36:24","slug":"trabalhar-com-um-fundador-yuryi","status":"publish","type":"post","link":"https:\/\/boldfactory.it\/pt\/working-with-a-founder-yuryi\/","title":{"rendered":"Trabalhar com um fundador: Yuryi"},"content":{"rendered":"<h2 data-start=\"374\" data-end=\"445\">Quando o super luxo resulta de uma escolha radical, n\u00e3o de um or\u00e7amento<\/h2>\n<p data-start=\"447\" data-end=\"551\">H\u00e1 projectos que nascem de constrangimentos. E depois h\u00e1 projectos que nascem de uma tomada de posi\u00e7\u00e3o.<\/p>\n<p data-start=\"553\" data-end=\"692\">O trabalho desenvolvido para uma cadeia de perfumes polaca, juntamente com o seu fundador Yuryi, pertence inequivocamente \u00e0 segunda categoria.<\/p>\n<p data-start=\"694\" data-end=\"771\">Desde o primeiro confronto, o objetivo foi expresso com rara clareza:<\/p>\n<blockquote data-start=\"773\" data-end=\"854\">\n<p data-start=\"775\" data-end=\"854\"><em data-start=\"775\" data-end=\"854\">\u201cN\u00e3o me interessa o quanto gasto.<br data-start=\"808\" data-end=\"811\" \/>Quero criar um produto super luxuoso\u201d.\u201d\u00a0<\/em><\/p>\n<\/blockquote>\n<p data-start=\"856\" data-end=\"950\">Sem negocia\u00e7\u00e3o pr\u00e9via. Sem teto psicol\u00f3gico. Sem procura de atalhos. Apenas um pedido preciso: <strong data-start=\"980\" data-end=\"1000\">qualidade absoluta<\/strong>, sem compromisso.<\/p>\n<h2 data-start=\"1027\" data-end=\"1079\">Quando o luxo n\u00e3o precisa de justifica\u00e7\u00e3o<\/h2>\n<p data-start=\"1081\" data-end=\"1225\">Muitos projectos de luxo nascem \u00e0 procura de um equil\u00edbrio entre a ambi\u00e7\u00e3o e a prud\u00eancia. Este projeto nasceu de uma escolha diferente: <strong data-start=\"1207\" data-end=\"1224\">radicalidade<\/strong>.<\/p>\n<p data-start=\"1227\" data-end=\"1277\">O super luxo, neste caso, n\u00e3o era para ser:<\/p>\n<ul data-start=\"1278\" data-end=\"1322\">\n<li data-start=\"1278\" data-end=\"1292\">\n<p data-start=\"1280\" data-end=\"1292\">demonstrado<\/p>\n<\/li>\n<li data-start=\"1293\" data-end=\"1305\">\n<p data-start=\"1295\" data-end=\"1305\">explicado<\/p>\n<\/li>\n<li data-start=\"1306\" data-end=\"1322\">\n<p data-start=\"1308\" data-end=\"1322\">justificado<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1324\" data-end=\"1347\">Tinha de ser evidente. E para ser \u00f3bvio, todos os elementos do design - fragr\u00e2ncia, embalagem, materiais, propor\u00e7\u00f5es - tinham de falar a mesma l\u00edngua.<\/p>\n<h2 data-start=\"1487\" data-end=\"1538\">A fragr\u00e2ncia como base, n\u00e3o como vari\u00e1vel<\/h2>\n<p data-start=\"1540\" data-end=\"1595\">A primeira \u00e1rea de compara\u00e7\u00e3o foi a olfactiva.<\/p>\n<p data-start=\"1597\" data-end=\"1774\">Yuryi j\u00e1 tinha recebido algumas propostas criativas. Boas propostas, mas que deixavam margem para d\u00favidas leg\u00edtimas:<br data-start=\"1714\" data-end=\"1717\" \/><em data-start=\"1717\" data-end=\"1774\">est\u00e3o realmente \u00e0 altura do que queremos construir?<\/em><\/p>\n<p data-start=\"1776\" data-end=\"1876\">Num projeto de superluxo, a d\u00favida n\u00e3o \u00e9 aceit\u00e1vel. Porque o luxo n\u00e3o tolera a ambiguidade.<\/p>\n<p data-start=\"1878\" data-end=\"1940\">Nessa altura, a decis\u00e3o era clara: come\u00e7ar do zero.<\/p>\n<p data-start=\"1942\" data-end=\"2144\">Opt\u00e1mos por trabalhar diretamente numa nova criatividade, desenvolvida em conjunto com uma das empresas mais conceituadas do mundo em termos de qualidade das mat\u00e9rias-primas: <a href=\"https:\/\/www.givaudan.com\"><strong data-start=\"2102\" data-end=\"2143\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Givaudan<\/span><\/span><\/strong><\/a>.<\/p>\n<p data-start=\"2146\" data-end=\"2296\">N\u00e3o por causa do nome. Mas pelo que esse nome garante:<br data-start=\"2201\" data-end=\"2204\" \/>acesso a ingredientes do mais alto n\u00edvel, rigor criativo, verdadeira profundidade olfactiva.<\/p>\n<p data-start=\"2298\" data-end=\"2422\">A fragr\u00e2ncia, neste projeto, n\u00e3o era \u201cuma das partes\u201d. Foi <strong data-start=\"2373\" data-end=\"2421\">a base sobre a qual tudo o resto foi constru\u00eddo<\/strong>.<\/p>\n<h2 data-start=\"2429\" data-end=\"2479\">A embalagem como um objeto, n\u00e3o como um contentor<\/h2>\n<p data-start=\"2481\" data-end=\"2564\">Uma vez definida a dire\u00e7\u00e3o olfactiva, o projeto passou para a embalagem.<\/p>\n<p data-start=\"2566\" data-end=\"2666\">O desejo de Yuryi era claro: trabalhar num <strong data-start=\"2617\" data-end=\"2633\">vidro c\u00fabico<\/strong>, ic\u00f3nico, s\u00f3lido, reconhec\u00edvel.<\/p>\n<p data-start=\"2668\" data-end=\"2732\">O cubo n\u00e3o \u00e9 uma forma simples. \u00c9 uma forma que n\u00e3o perdoa.<\/p>\n<p data-start=\"2734\" data-end=\"2819\">Todas as propor\u00e7\u00f5es s\u00e3o vis\u00edveis. Todas as falhas aparecem. Cada escolha torna-se definitiva.<\/p>\n<p data-start=\"2821\" data-end=\"2908\">Precisamente por esta raz\u00e3o, \u00e9 uma forma que pertence \u00e0 linguagem do luxo mais consciente.<\/p>\n<h2 data-start=\"2915\" data-end=\"2978\">Inova\u00e7\u00e3o em pormenor: o bon\u00e9 como gesto de design<\/h2>\n<p data-start=\"2980\" data-end=\"3057\">Um dos elementos mais distintivos do projeto foi o desenvolvimento da tampa.<\/p>\n<p data-start=\"3059\" data-end=\"3113\">N\u00e3o \u00e9 uma tampa decorativa. N\u00e3o \u00e9 um elemento acess\u00f3rio. Mas um verdadeiro <strong data-start=\"3126\" data-end=\"3147\">gesto de design<\/strong>.<\/p>\n<p data-start=\"3150\" data-end=\"3296\">A tampa foi concebida com uma carater\u00edstica precisa: um orif\u00edcio que permite a sa\u00edda do spray, tornando-se parte integrante do design.<\/p>\n<p data-start=\"3298\" data-end=\"3353\">O spray j\u00e1 n\u00e3o est\u00e1 escondido. J\u00e1 n\u00e3o \u00e9 apenas uma fun\u00e7\u00e3o. Torna-se <strong data-start=\"3363\" data-end=\"3379\">sinal visual<\/strong>, elemento de identidade, inova\u00e7\u00e3o percet\u00edvel.<\/p>\n<p data-start=\"3433\" data-end=\"3531\">Num projeto de super luxo, a inova\u00e7\u00e3o n\u00e3o tem de ser explicada. Ela deve ser <strong data-start=\"3518\" data-end=\"3530\">descoberta<\/strong>.<\/p>\n<h2 data-start=\"3538\" data-end=\"3590\">O pacote secund\u00e1rio: mat\u00e9ria, tato, autoridade<\/h2>\n<p data-start=\"3592\" data-end=\"3644\">O trabalho na embalagem n\u00e3o se ficou pela garrafa.<\/p>\n<p data-start=\"3646\" data-end=\"3751\">A embalagem secund\u00e1ria foi tratada com a mesma aten\u00e7\u00e3o radical, a come\u00e7ar pela escolha do papel.<\/p>\n<p data-start=\"3753\" data-end=\"3914\">Para este projeto, foram selecionados artigos de <a href=\"https:\/\/fedrigoni.com\"><strong data-start=\"3805\" data-end=\"3846\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Fedrigoni<\/span><\/span><\/strong><\/a>, uma das f\u00e1bricas de papel italianas de maior renome internacional. O papel, no luxo, n\u00e3o \u00e9 um meio. \u00c9 uma linguagem.<\/p>\n<p data-start=\"3976\" data-end=\"4088\">Peso, textura, resposta ao toque: tudo contribui para construir uma experi\u00eancia coerente com o posicionamento.<\/p>\n<p data-start=\"4090\" data-end=\"4210\">Quando o cliente pega na caixa, deve aperceber-se imediatamente de que n\u00e3o est\u00e1 a comprar um produto vulgar.<\/p>\n<h2 data-start=\"4217\" data-end=\"4254\">O super luxo como consist\u00eancia absoluta<\/h2>\n<p data-start=\"4256\" data-end=\"4350\">N\u00e3o h\u00e1 um \u00fanico elemento deste projeto que possa ser descrito como \u201cmenos importante\u201d.<\/p>\n<p data-start=\"4352\" data-end=\"4364\">Todas as escolhas:<\/p>\n<ul data-start=\"4365\" data-end=\"4419\">\n<li data-start=\"4365\" data-end=\"4378\">\n<p data-start=\"4367\" data-end=\"4378\">olfativo<\/p>\n<\/li>\n<li data-start=\"4379\" data-end=\"4391\">\n<p data-start=\"4381\" data-end=\"4391\">material<\/p>\n<\/li>\n<li data-start=\"4392\" data-end=\"4404\">\n<p data-start=\"4394\" data-end=\"4404\">est\u00e9tica<\/p>\n<\/li>\n<li data-start=\"4405\" data-end=\"4419\">\n<p data-start=\"4407\" data-end=\"4419\">funcional<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4421\" data-end=\"4468\">foi feita fazendo sempre a mesma pergunta: <em data-start=\"4470\" data-end=\"4534\">esta decis\u00e3o refor\u00e7a ou enfraquece a ideia de super luxo?<\/em><\/p>\n<p data-start=\"4536\" data-end=\"4604\">Quando a resposta n\u00e3o era inequ\u00edvoca, a escolha era revista.<\/p>\n<p data-start=\"4606\" data-end=\"4691\">Este \u00e9 o verdadeiro custo do luxo. N\u00e3o \u00e9 o or\u00e7amento. Mas o <strong data-start=\"4665\" data-end=\"4690\">n\u00edvel de aten\u00e7\u00e3o<\/strong>.<\/p>\n<h2 data-start=\"4698\" data-end=\"4733\">O que o projeto de Yuryi ensina<\/h2>\n<p data-start=\"4735\" data-end=\"4861\">Este projeto demonstra uma verdade frequentemente esquecida: o super luxo n\u00e3o nasce do excesso. Nasce do <strong data-start=\"4846\" data-end=\"4860\">precis\u00e3o<\/strong>.<\/p>\n<p data-start=\"4863\" data-end=\"5000\">N\u00e3o \u00e9 o resultado de uma acumula\u00e7\u00e3o de elementos dispendiosos. \u00c9 o resultado de uma vis\u00e3o clara, levada \u00e0s suas consequ\u00eancias extremas.<\/p>\n<p data-start=\"5002\" data-end=\"5109\">Quando o fundador est\u00e1 disposto a n\u00e3o se comprometer, o projeto encontra naturalmente o seu n\u00edvel.<\/p>\n<h2 data-start=\"5116\" data-end=\"5130\">Conclus\u00e3o<\/h2>\n<p data-start=\"5132\" data-end=\"5253\">O projeto desenvolvido com Yuryi n\u00e3o \u00e9 interessante por ser \u201cmuito caro\u201d. \u00c9 interessante porque \u00e9 <strong data-start=\"5236\" data-end=\"5252\">muito claro<\/strong>.<\/p>\n<p data-start=\"5255\" data-end=\"5324\">Clara na inten\u00e7\u00e3o.<br data-start=\"5275\" data-end=\"5278\" \/>Limpo na dire\u00e7\u00e3o.<br data-start=\"5301\" data-end=\"5304\" \/>Limpar as escolhas.<\/p>\n<p data-start=\"5326\" data-end=\"5428\">E \u00e9 esta clareza que distingue um produto de luxo de um produto que simplesmente custa muito.<\/p>\n<p data-start=\"5430\" data-end=\"5507\">No super luxo, n\u00e3o ganha quem gasta mais. O vencedor \u00e9 quem <strong data-start=\"5488\" data-end=\"5506\">escolhe o melhor<\/strong>.<\/p>\n<h3 data-start=\"5514\" data-end=\"5553\">Nota editorial - Insight Journal<\/h3>\n<p data-start=\"5554\" data-end=\"5642\">Este artigo n\u00e3o \u00e9 sobre materiais ou fornecedores. Ele fala sobre <strong data-start=\"5617\" data-end=\"5641\">coragem na conce\u00e7\u00e3o<\/strong>.<\/p>\n<p data-start=\"5644\" data-end=\"5804\" data-is-last-node=\"\" data-is-only-node=\"\">Porque o verdadeiro luxo hoje em dia n\u00e3o \u00e9 fazer algo que poucos podem pagar, mas sim fazer algo que poucos se atreveriam a imaginar em pleno.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quando il super lusso nasce da una scelta radicale, non da un budget Ci sono progetti che nascono da vincoli. E poi ci sono progetti che nascono da una presa di posizione. Il lavoro sviluppato per una catena di profumerie polacca, insieme al suo founder Yuryi, appartiene senza ambiguit\u00e0 alla seconda categoria. Fin dal primo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-13761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progetti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BOLD: | Working with a Founder: Yuryi<\/title>\n<meta name=\"description\" content=\"Un racconto editoriale sul valore del decision-making radicale quando un founder rifiuta il compromesso nel super lusso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldfactory.it\/pt\/trabalhar-com-um-fundador-yuryi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta 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