{"id":14818,"date":"2026-05-21T15:29:01","date_gmt":"2026-05-21T13:29:01","guid":{"rendered":"https:\/\/boldfactory.it\/?p=14818"},"modified":"2026-05-21T15:34:46","modified_gmt":"2026-05-21T13:34:46","slug":"14818-2","status":"publish","type":"post","link":"https:\/\/boldfactory.it\/pt\/14818-2\/","title":{"rendered":"Formar para se formar"},"content":{"rendered":"

Jornada de forma\u00e7\u00e3o realizada no Italian Perfumery Institute<\/b><\/span><\/h2>\n

Tivemos o prazer de realizar uma jornada de forma\u00e7\u00e3o no Italian Perfumery Institute, em conjunto com Paolo Roselli e Federico Huscher, dedicada a um dos temas que consideramos mais centrais na perfumaria contempor\u00e2nea:<\/p>\n

a diferen\u00e7a entre produto e projeto.<\/p>\n

Partendo dal modello di produzione chiavi in mano tra Private Label e Full Service Made in Italy, il confronto con gli studenti si \u00e8 sviluppato attorno a una riflessione molto concreta: oggi, realizzare un buon prodotto non \u00e8 pi\u00f9 sufficiente.<\/p>\n

A evolu\u00e7\u00e3o da perfumaria contempor\u00e2nea<\/b><\/span><\/h2>\n

Nos \u00faltimos anos, o mercado da perfumaria sofreu profundas mudan\u00e7as.<\/p>\n

A qualidade m\u00e9dia dos produtos melhorou.
\nO acesso aos fornecedores tornou-se mais acess\u00edvel.
\nAs possibilidades criativas aumentaram.<\/p>\n

Isto significa que o valor j\u00e1 n\u00e3o reside apenas na capacidade de \u201ccriar um perfume\u201d.<\/p>\n

O verdadeiro desafio \u00e9 criar um projeto capaz de ter sucesso no mercado.<\/p>\n

Produto vs. projeto<\/b><\/span><\/h2>\n

Durante a aula, aprofund\u00e1mos uma distin\u00e7\u00e3o fundamental.<\/p>\n

Um produto \u00e9 um objeto. Um projeto \u00e9 um sistema.<\/p>\n

Um sistema que tem de manter tudo unido:
\n- posicionamento
\n\u2013 pre\u00e7os
\n\u2013 desenvolvimento industrial
\n\u2013 embalagem
\n\u2013 cadeia de abastecimento
\n\u2013 distribui\u00e7\u00e3o
\n\u2013 sustentabilidade operacional<\/p>\n

Muitos projetos fracassam n\u00e3o porque o produto seja fraco, mas porque falta coer\u00eancia entre esses elementos. E \u00e9 precisamente essa coer\u00eancia que hoje determina a verdadeira solidez de uma marca.<\/p>\n

O papel do modelo Full Service<\/b><\/span><\/h2>\n

Um dos temas centrais abordados durante o evento foi o papel do modelo Full Service na perfumaria contempor\u00e2nea. Durante muito tempo, o mercado funcionou atrav\u00e9s de estruturas fragmentadas:
\n\u2013 designers separados
\n\u2013 produtores independentes
\n\u2013 fornecedores distintos
\n\u2013 consultores independentes<\/p>\n

Este modelo funciona enquanto a complexidade for limitada.<\/p>\n

Mas quando:
\n\u2013 os volumes aumentam
\n\u2013 os mercados est\u00e3o em alta
\n\u2013 aumentam as refer\u00eancias
\n\u2013 aumentam as expectativas operacionais<\/p>\n

A fragmenta\u00e7\u00e3o gera inevitavelmente atrito.<\/p>\n

O modelo Full Service foi concebido precisamente para reduzir essa complexidade atrav\u00e9s de uma gest\u00e3o integrada das fases. N\u00e3o se trata de uma simples simplifica\u00e7\u00e3o operacional, mas sim de um instrumento estrat\u00e9gico de alinhamento.<\/p>\n

\u00abMade in Italy\u00bb como infraestrutura<\/b><\/span><\/h2>\n

Outro ponto abordado em profundidade diz respeito ao verdadeiro significado do \u00abMade in Italy\u00bb. Muitas vezes, este \u00e9 interpretado exclusivamente como um valor est\u00e9tico ou criativo. Na realidade, o \u00abMade in Italy\u00bb representa, acima de tudo, uma infraestrutura industrial \u00fanica:
\n\u2013 cadeia de produ\u00e7\u00e3o
\n\u2013 conhecimentos t\u00e9cnicos
\n\u2013 flexibilidade
\n\u2013 cultura industrial
\n\u2013 velocidade de desenvolvimento<\/p>\n

\u00c9 esta integra\u00e7\u00e3o que faz com que a It\u00e1lia continue a ser, ainda hoje, um dos principais centros mundiais da ind\u00fastria cosm\u00e9tica e da perfumaria.<\/p>\n

Formar uma nova gera\u00e7\u00e3o mais consciente<\/b><\/span><\/h2>\n

Um dos aspetos mais interessantes do dia foi o interesse demonstrado pelos alunos pelas din\u00e2micas estruturais do setor. N\u00e3o se tratou apenas de criatividade ou desenvolvimento olfativo.<\/p>\n

Mas tamb\u00e9m:
\n\u2013 sustentabilidade econ\u00f3mica
\n\u2013 opera\u00e7\u00f5es
\n\u2013 distribui\u00e7\u00e3o
\n\u2013 escalabilidade
\n\u2013 gest\u00e3o industrial<\/p>\n

Um sinal de que uma nova gera\u00e7\u00e3o est\u00e1 a come\u00e7ar a encarar a perfumaria n\u00e3o apenas como uma express\u00e3o criativa, mas como um sistema complexo.<\/p>\n

E \u00e9 provavelmente aqui que se decidir\u00e1 a evolu\u00e7\u00e3o do setor nos pr\u00f3ximos anos.<\/p>\n

Conclus\u00e3o<\/b><\/span><\/h2>\n

A perfumaria contempor\u00e2nea exige uma vis\u00e3o cada vez mais integrada. Porque o mercado n\u00e3o avalia apenas o produto final.<\/p>\n

Moeda:
\n\u2013 a coer\u00eancia do projeto
\n\u2013 a capacidade de execu\u00e7\u00e3o
\n\u2013 a continuidade
\n\u2013 a solidez do sistema que o sustenta<\/p>\n

E \u00e9 precisamente na diferen\u00e7a entre produto e projeto que hoje se cria grande parte do valor real de uma marca.<\/p>","protected":false},"excerpt":{"rendered":"

Giornata di formazione tenuta all\u2019Italian Perfumery Institute Abbiamo avuto il piacere di tenere una giornata di formazione presso l\u2019Italian Perfumery Institute, insieme a Paolo Roselli e Federico Huscher, dedicata a uno dei temi che riteniamo pi\u00f9 centrali nella profumeria contemporanea: la differenza tra prodotto e progetto. Partendo dal modello di produzione chiavi in mano tra […]<\/p>\n","protected":false},"author":1,"featured_media":14819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-14818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articoli"],"yoast_head":"\nBOLD: Articoli | Formare per formarsi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boldfactory.it\/pt\/14818-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOLD: Articoli | Formare per formarsi\" \/>\n<meta property=\"og:description\" content=\"Giornata di formazione tenuta all\u2019Italian Perfumery Institute Abbiamo avuto il piacere di tenere una giornata di formazione presso l\u2019Italian Perfumery Institute, insieme a Paolo Roselli e Federico Huscher, dedicata a uno dei temi che riteniamo pi\u00f9 centrali nella profumeria contemporanea: la differenza tra prodotto e progetto. 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