Strategic Insights
Readings, analysis, cases and strategic thinking on contemporary perfumery.
How many pieces do you really need to make a project work?
Why quantity is never just a matter of volume One of the most frequently asked questions in the perfumery world is also one of the most misleading: “How many pieces should I produce per
The math that no one does before launching a perfume
And which often determine failure more than the perfume itself When a new perfumery project takes shape, the focus is almost always on the same elements:the fragrance, the name, the
What are the actual stages of a perfumery project
What really happens, from brief to finished product When it comes to perfume development, the process is often told in a simplified way:idea → fragrance → packaging →
Full Service is not a list of services
Why in modern perfumery true value is a decision-making system “Full service” is one of the most widely used, and most misunderstood, expressions in the perfumery world. It is often interpreted as
Packaging as a mechanism of trust
Why design decides a purchase before fragrance In the world of perfumery, packaging is still too often considered an aesthetic issue. A choice of style. A creative exercise.
When Fragrance becomes an omnichannel tool
Why the future of perfumery is not in products, but in experiences For a long time, perfumery has reasoned by products. A perfume for the person.A fragrance for the environment.A diffuser
Brand-First vs. Factory-First
Two opposing models for building value in contemporary perfumery Every perfumery project stems from an initial decision, often implicit and rarely stated:What do we start from? From production or from the brand?
Why sell-out is not a goal but a metric
The ultimate effect of a properly designed system In marketing parlance, sell-out is often treated as the ultimate result. The ultimate KPI. The measurable success. This view is understandable.
