Insights
Strategic insights
Reading, analysis and cases on contemporary perfumery: costs, volumes, lead times, product development and supply chain, before launching a fragrance.
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Product development The most beautiful packaging can be the wrong one
In fragrance, packaging is part of the product’s identity. But packaging that looks outstanding in a rendering can become a problem in production if its geometry, materials, decorations, tolerances, and assembly weren’t designed with scale in mind. Design and industrialization aren’t two consecutive phases: they need to talk to each other from day one. Read the insight → -
Costs and volumes Retail price starts at the factory
Retail price is often treated as a marketing decision. In reality, it determines a large part of the product's industrial architecture. Brand margins, retailers, distributors, taxation, promotions and logistics define how much economic value is left for formula, packaging and production. Designing without this framework can produce a product that is desirable but economically unsustainable. Read the insight → -
Costs and volumes From 10,000 to 100,000 units: a different kind of production
Growth changes the industrial architecture. Read the insight → -
Production and supply chain When changing manufacturers isn’t enough
Often it’s the system that needs rethinking. Read the insight → -
Costs and volumes The true cost of complexity
The cost lies not just in the product, but in the interfaces. Read the insight → -
Costs and volumes Why the financial rules of a launch are so different from those of industrial production
A conversation with an Indian client explains one of the most common mistakes when launching a perfume brand. Read the insight → -
The BOLD model BOLD: End-to-End Manufacturing Platform
The integrated model to build, produce and grow beauty brands Read the insight → -
The BOLD model Teaching as a way of learning
A training day at the Italian Perfumery Institute Read the insight → -
Market and strategy Marketing creates demand. Structure decides whether the project holds up
The gap between promise and operational capacity Read the insight → -
Production and supply chain The supply chain is part of the brand
Why it is a positioning issue, not an operational one Read the insight → -
Market and strategy Fragrance trends don’t sell on their own
Why the “formula that works” doesn’t exist Read the insight → -
The BOLD model Which clients and markets do you produce for today?
Geography, client categories and why many brands remain anonymous Read the insight → -
Product development Not all spray pumps are the same
1) The first difference: how the pump is fitted Read the insight → -
Production and supply chain Made in Italy in perfumery: what really counts and what is just a label
An honest look at an asset the international market keeps wanting to buy Read the insight → -
Product development The brief fragrance houses never receive
Why the quality of a fragrance starts before the very first bottle Read the insight → -
Costs and volumes Break-even is not a number in perfumery projects
It is the point at which a project stops being an idea and becomes a system Read the insight → -
Production and supply chain Time is an industrial variable in perfume production
Why, in perfumery, haste destroys more value than a creative mistake Read the insight → -
Costs and volumes How many units does a project really need to work?
Why quantity is never just a matter of volume Read the insight → -
Costs and volumes The numbers no one runs before launching a perfume
And that sink more projects than the perfume itself Read the insight → -
Product development What are the real stages of a perfumery project
What really happens, from brief to finished product Read the insight → -
Production and supply chain Full Service is not a list of services
Why, in modern perfumery, the real value is a decision-making system Read the insight → -
Product development Packaging as a trust mechanism
Why design decides a purchase before the fragrance does Read the insight → -
Market and strategy When fragrance becomes an omnichannel tool
Why the future of perfumery lies not in products, but in experiences Read the insight → -
Costs and volumes Why sell-out is not a goal but a metric
Where sell-out really starts Read the insight →
References · Among those we can name, we have delivered projects with:
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