Projects Journal

When super luxury comes from a radical choice, not a budget There are projects that come from constraints. And then there are projects that are born out of a grip

When innovation comes from real experience, not range extension In the world of functional cosmetics, innovation is often confused with product multiplication.One more formula. One more variant.

When sell-out is not a goal, but the consequence of a system built upstream In the world of contemporary perfumery, success is often told from the numbers.Sales, speed,

When Full Made in Italy becomes a choice of positioning, not origin In the European industrial narrative, Made in Italy is often treated as an attribute. An origin. A label.

When the perfumer's role is not to create a fragrance, but to give direction In the world of perfumery, the figure of the perfumer is often told as an auteur.A lone creator.

When Trading Up brings luxury quality to a fast fashion market In the fashion world, the concept of fast fashion is often associated with speed, volume and

When perfumery becomes a cultural act and scarcity creates belonging In the contemporary retail world, talking about exclusivity is increasingly difficult.E-commerce has made everything accessible. Distribution

When creating a new brand means interpreting a legacy, not reinventing it Working with large companies always requires a change of perspective.Not because the projects are more complex from the